Bringing Competitive Strategies and Best Practices to SMEs   SERVICES - Business Consulting a. Corporate Strategy b. Business Planning c. Revenue Enhancement Program d. Strategic Brand Building e. Partnership Strategy a. Corporate Strategy We work with clients to strategize and crystallize their business options. Corporate strategic planning is at the heart of an integrated approach to address a company's future direction. With correct execution, corporate strategy allows a company to understand strategically how to maximize its corporate assets to maximize shareholder returns. Based on the corporate strategy, we will explore other functional strategies that address different components of the business. This includes growth, marketing, and communications strategies. [Top] b. Business Planning We work with firms at different stages of development to formulate professional and effective business plans that is appropriate for their business. We assist firms in writing competent business plans that will help them to create a stronger foundation, and set a clearer direction for future business development. Besides planning, we also assist firms with the execution of their business plans to ensure that they are able to achieve their strategic and financial goals. Ultimately, our aim is to assist our clients to achieve growth and achieve better financial results. In addition, we help firms seeking funding to express their business ideas in a clear, concise and effective manner, which will increase their success in gaining financing. We also assist firms in formulating business plans to apply for grants and assistance provided by the various statutory boards. [Top] c. Revenue Enhancement Program Due to the rapid advancement in knowledge and technology, competition is increasing in many industries. Incumbent firms in mature industries may face declining rates of returns, whilst new entrants in growth industries face severe competition from other players. Hence, a key competition edge for a company lies in its ability to enhance its revenues even against unfavorable industry dynamics. We work with clients to develop the strategic options available for growth. We examine how the client can leverage its core capabilities to other related areas. We explore the full set of growth strategies and alternative models to determine which strategy maximizes value for our clients. With the proper growth strategies in place, our clients can position the company for future growth and achieve its profit goals. [Top] d. Strategic Brand Building An effective marketing strategy is essential to open new markets and increase sales. For many small to medium enterprises, top-line growth represents one of the biggest value creation activities that can be undertaken. The growth in revenues gives more freedom and flexibility to firms by relaxing its capital constraints. Furthermore, a well-planned marketing and communications strategy delivers and builds up the brand equity in a company. We work with clients to formulate and implement their marketing and communications strategies. We also assist in organizing public relations events aligned with the strategies to publicize the corporate branding and message. [Top] e. Partnership Strategy Partnerships may create synergies through cost reductions and revenue enhancement. However, ill-planned partnerships carry huge risks of failure and may be costly for the parties involved. Hence, a rigorous screening process, pre-determined performance measures, and clear goals are amongst the key ingredients for success. We work with clients to develop their partnership strategy. We assist in analyzing the strategic value of partnerships, the types of partnerships to form up, the partner firms to work with, and the terms and conditions of the venture. We may also represent our clients in such discussions to add a degree of objectivity, and to minimize our clients' competitive risks during the screening and evaluation process. [Top]